A Lilongwe-based media company has introduced a photoshoot series aimed at boosting women's confidence and self esteem.
Dubbed "African Goddess", the series exposes how beautiful African women are not shy to show the African taste of fashion to the world.
According to Dazzle Media owner Justice Cricky Chipondah, the series has also been introduced as a way of appreciating African culture and boosting confidence in most women who think African style is backward.
"The African Goddess Series photoshoots are for free unless one wants to book for a private shoot and wants to feature. We have started with still photos before moving on to motion pictures," Chipondah says.
Dazzle Media has so far have worked with Glam and Glory International, Trucks and Car Breakers, Kaso Media , Qoncept Creative, TNM, Sahaj Computers, E's classic, Petroda Malawi, Vision Fund, Authentic cleaners, Malomo Youth Initiative and Youth Mindset Change.
Despite describing the "African Goddess" series as progress, Chipondah decried minimal prices demanded by local clients, saying they are killing photography industry.
He then appealed for mindset for the industry to thrive.
"For an entrepreneur, it's always hard to survive, you need to be getting gigs back to back to that you are able to keep up with the hard economic conditions.
"The thing that really affects us is the mindset of most of the Malawians. They want to get a very good service at a very minimal price which doesn't go well for us," Chipondah bemoans.
"What inspired me to start Dazzle Media was that I saw how most of the youths are facing unemployment in the country right after graduating.
"I needed to come with a plan, I had passion for photography and other media related things then I thought to myself what if I turn this passion into something that can earn me a living and at the same time create jobs for other people," the Dazzle Media boss explains.