Music comes out every day and with a plethora of ways to reach out to fans, gain more, it is important for artists to remain relevant.
One of the top artists in Malawi is Gwamba. He recently put out his album 'True Independence' and continues to push forward.
From the audio project, he has now shifted his focus to visuals which promise to take the game to new heights.
Gwamba and his collaborator, EMMQ were in South Africa where they met renowned videographer, Kyle White, known for working with the likes of Nasty C.
They shot the visuals for 'Ma Photo' taken off his latest project and Gwamba is not leaving anything to chance when it comes to giving fans clean visuals and setting the standards.
He mentioned: "Next in line, Amakukonda feat Charisma," also shot by Kyle White.
The song 'Ma Photo' is about how people show fake life on social media using their photos.
Gwamba spits that he will walk around with a whip for those who are looking for approval on these platform like Facebook, Twitter, Instagram when their families are languishing.
'Ma Photo' is doing numbers on Youtube racking up 50K on its first day of release and now going towards 70k views.