As sports personalities thrive to make a grade in the harsh sporting environment, Recapo Solar Systems has spotted a unique marketing personality in Squash player Sekai Mponda to be considered as its Brand Ambassador.
According to the company’s general manager, Tendai Chambati, the company opted for Mponda because she understands the role that digital marketing and social media play in driving high-quality referrals for their solar products.
“As one of the top squash players in the country, Sekai has been able to reach as many people as possible across a variety of channels and platforms. Sekai has a huge following, especially due to the fact that we have very few squash players in the country which makes Sekai a unique brand who is a best fit for our high-quality unique products and services we offer at RECAPO Solar Systems. Besides being a respected sports personality in the country, Sekai has a well-established online presence and a highly-engaged network,” Chambati said.
Her role will be representing the brand by talking about the company, encouraging others to check out the products and services, and influencing how others perceive the business.
Mponda said she was delighted with the opportunity.
“It's an honor to represent Recapo brand. It gives me motivation and excitement, as a rookie to the squash sport and Recapo will help me improve and promote the game. As a new player to the sport and for Recapo to come in and commit to help me grow, I feel inspired and motivated to do better!
Recapo Solar Systems is a registered private corporate organization providing solar home systems predominantly to rural and semi-urban areas.
The company was established in 2014 and has installed solar home systems in many households and increased access to electricity to more than 20,000 people.