Spanish team Leganes to advertise Malawi

Leganes

The "Malawi, The Warm Heart of Africa" logo has made it onto the shirt of Spanish second division side Club Deportivo Leganes for free.

The club and Malawi's Ministry of Tourism announced on Friday that they had reached an agreement to join the club’s rotating “main sponsor” strategy, which allows companies from different sectors to have the opportunity to associate themselves with the club and enjoy the notoriety that comes with being a “main sponsor”. 

Leganes
Leganes also confirmed the news with a Tweet and a statement on their website.

"In this way, the logo of “Malawi, The Warm Heart of Africa” will be displayed on the front of the first team kits during the next matches, as well as in different media, both physical and digital. With this agreement, Malawi seeks to continue with its strategy of expanding brand awareness.

"The President of the Club, Mr. Jeff Luhnow, met last September with The State President of the Republic of Malawi, Dr. Lazarus MacCathy Chakwera, to begin to strengthen ties and begin the search for opportunities and talent in football.

“Malawi, the warm heart of Africa” will begin to appear on the team’s shirts this Sunday (14:00) in the match of the 24th matchday against Levante UD at the Estadio Municipal Butarque. 

"This is a gracious offer for the brand as it comes at No Cost to the Ministry and Malawi as a Country is proud to be associated with C.D Leganes and we believe that this exposure will not only be able to reach," said the Ministry.

Leganes are currently on position 8 in the Spanish Second Division.